The processing fee is the least important one on your application!

If you are in the process of, or have applied to accept credit cards for your business at some point, there’s a good chance that you found or were found by several merchant service providers. And chances are you based a large part of your decision on who to process with, from the processing fee. The processing fee, while important, is the most overrated and overvalued fee that a business can pay attention to.

Here’s why…

The majority of businesses are only going to process a few thousand dollars per month. While most of us fantasize about doing millions of dollars in sales each month, it just simply wont be the case, ever. Because of this invisible cap on sales, and the fact that every decent merchant account provider is going to have a similar processing fee, you will pay about the same amount in processing fees no matter what company you process with. However, the other fees that are associated with your merchant account can tip the scale between affordable and a complete rip off.

Just to clarify before I go any further, I always recommend businesses not shop based solely on price. However, those fixed and extra little fees that you weren’t told about up-front, ignored because they were really small, or simply didn’t understand, are going to have a big affect on what you will actually pay to accept your customer’s cards. When those fees are hidden or not disclosed, it’s a pretty good sign that you found a company that you may not want to do business with.

And now the facts:

Let’s say a company processes twenty thousand dollars per month, with a volume two thousand transactions (Average sales of $10). The difference between 1.69% and 1.75% over $20,000 is only $12. Not really anything to call home about.

Now lets say the provider with the 1.69% rate is charging $.25 for each transaction while the other is charging $.20. That comes out to a difference of $100 per month, which is probably something worth considering. A difference of $.01 per transaction will have more affect on the monthly cost than .1% in processing fees.

In this case: 1.69% & $.25 = 2.19% & $.20.

The processing fee in the second scenario is over 75% higher, but the cost is the same as the perceived lower rate.

When you start to add in things like $.05 AVS fees that you didn’t know about (You mean they charge me for that, and it’s required?), maybe a Watts surcharge of $.05 (what the hell is that?), and maybe even some fee listed in the miscellaneous section for $.05 (run away now…), the extra cost adds up really fast. You don’t even need to take into account things like downgrade fees, which can double your monthly bill, to see that little fees can make a huge difference at the end of the month.

My advice to anyone looking to accept credit cards, or anyone looking to find a new processor, is to stop looking at the huge distraction called the processing fee, and look at everything else you will be paying. Your books will be far better for it, and you will truly find out what kind of company you are dealing with.